Insurance Agent Targets Explained — How Targets Work and How to Hit Them
Every insurance agent faces targets — monthly, quarterly, and annual goals set by their insurer for new business, renewals, and persistency. Understanding how these targets work and how to consistently hit them is key to a successful insurance career.
Types of insurance agent targets
- New Business Target (NBT): Number of new policies and premium amount you must generate each month
- Renewal Target: Percentage of existing policies that must renew on time (persistency target)
- Agency Force Target: For agency owners — number of new agents to recruit
- Club Target: Qualify for insurer's club (Million Dollar Club, Chairman's Club) with combined NBT + persistency criteria
How to consistently hit your targets
- 1Use a CRM: Track every client with CRM software — set reminders, schedule follow-ups, and never miss a renewal.
- 2Focus on persistency: Renewing existing clients is easier than finding new ones. Use renewal tracking to maintain 80%+ persistency.
- 3Leverage WhatsApp: Send renewal reminders via WhatsApp for 2-3x better response rates than calls alone.
- 4Cross-sell to existing clients: Every life insurance client may need health insurance. Use a CRM for cross-selling opportunities.
Manage your targets with CRM
InsuredBoard helps you track policies, set renewal reminders, and manage your agent book of business.
Start free trialFrequently asked questions
What are New Business Targets (NBT) in insurance?+
NBT is the number of new policies and premium amount an agent must generate each month. It's set by your insurer and varies by agent level — new agents have lower NBTs than experienced agents.
How can I consistently hit my insurance agent targets?+
Use a CRM to track every client, set renewal reminders, cross-sell to existing clients, and send WhatsApp reminders for 2-3x better response rates. Persistency targets are easier to hit than new business targets.
What happens if I don't meet my insurance agent targets?+
Missing targets for 2-3 consecutive months may result in termination of your agency appointment. Some insurers offer grace periods or lower your targets temporarily. Consistent underperformance affects club eligibility too.
What are insurance club targets?+
Club targets are the criteria to qualify for an insurer's prestigious club (e.g., Million Dollar Club, Chairman's Club). They combine NBT volumes, persistency ratios, and agency force development. Club members earn additional bonuses, trips, and recognition.